Lynda.com - International Marketing Fundamentals [Via Webcentara]

Description

Learn how to evaluate international markets and determine the best approaches for marketing your products and services overseas. Author Doug Ladd, an international marketing expert experienced in both emerging and established countries, first charts the rise of the global consumer and the marketer's roles in international expansions. Doug then explains how to assess foreign markets using the PESTCL framework, and introduces strategies for adapting existing products and developing new ideas for foreign markets.

The course also investigates options for global expansion, such as exporting, licensing, joint ventures, and direct investment, and details how to put together a successful marketing mix using distribution, promotional methods, and translation. Plus, learn where to turn for more information about your specific target markets.

Topics include:

• The rise of the global consumer
• Learning about customers in global markets
• Accessing foreign markets
• Adapting products
• Diversification
• Balancing risks and rewards

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Lynda.com - iOS App Development with Swift Essential Training

Description

iOS App Development with Swift Essential Training

Want to build an iPhone or iPad app? Start here. Completely rebuilt from the ground up for iOS 8, Xcode 6, and Swift (Apple's new programming language), this course covers the design patterns and best practices for building, testing, and debugging native iOS apps. Find out what Apple provides and what you need to come up with on your own, and learn what concepts like Model-View-Controller (MVC), target-action, and delegation mean, and how they contribute to your apps.

Author Simon Allardice also covers the dos and don'ts of iOS 8 interface development, techniques for connecting UI elements to code, and tips for making flexible layouts that display correctly on different screen sizes. The last chapter shows you how to add app icons and launch screens and prep your app for submission to the App Store.

Level: Beginner
Length: 5h 48m
Released: November 11, 2014

Topics include:
Installing Xcode and the iOS SDK
Joining the iOS Developer Program
Using MVC in iOS
Creating basic interaction
Using first responders
Exploring delegation
Connecting UI elements to code
Working with foreground and background events
Creating and customizing table views
Exploring storyboards
Understanding the differences in iPad development
Altering views and constraints, with size classes
Adding application icons and launch images

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Lynda.com - iPhone and iPad Photography with iOS 8

Shoot and edit photography with your iPhone or iPad? See how to get the most out of the enhanced camera, photo-management, and photo-editing features in iOS 8. In these tutorials, Seán Duggan introduces the much improved Camera app, which allows you to adjust exposure, shoot panoramas and time-lapse video, and, with the iPhone 6 or 6+, create super slow-motion video. Then he shows how to adapt the photo organization and management features in iOS 8 to your own workflow. Last but not least, learn how to apply smart adjustments and other non-destructive edits in Photos to make your photos and videos look their best, and share and sync the results via Photos and iCloud.
Topics include:
• Adjusting exposure and focus in the Camera app
• Using the self-timer and burst modes
• Shooting slow-motion and time-lapse videos
• Flagging favorites
• Creating photo albums
• Adjusting images with the enhanced editing controls in iOS 8
• Trimming video
• Sharing from Photos
• Sharing with iCloud
• Syncing photos with iTunes


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Lynda.com - Android App Development with Java Essential Training

Description

Android development tutorial videos and exercise files:

- Introduction
- Getting Started
- Android App Fund.
- The User Interface
- Graphic and Styling
- Supporting Multiple Screens
- Animation and Graphic
-Menus and Dialog
- Notifications and Toast
- Working with Media
- Preferences and Data Storage
- Locations and maps
- Publishing your App
- Conclusion
* Exercise files

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